- \n
- On a daily basis, 8 billion videos are watched on Facebook alone<\/li>\n
- Paid ads using videos get 3x the interaction when compared to images<\/li>\n
- 65% of consumers say they watched a video first before deciding to make a purchase<\/li>\n
- Year after year online video views increase<\/li>\n<\/ul>\n
It\u2019s a fact that a photo is worth a thousand words, but a video is worth a thousand photos.\u00a0 If you\u2019re not already using estate sale video advertising, it\u2019s time to get started.<\/p>\n
How to Create an Estate Sale Video<\/h3>\n
The estate sale industry is quite unique.\u00a0 Luckily, each home is different, the contents inside each home are also different.\u00a0 When creating videos for the estate sales, you have to first define the audience you\u2019re trying to capture. These are:<\/p>\n
- \n
- Estate Sale Clients<\/li>\n
- Estate Sale Shoppers<\/li>\n<\/ul>\n
The videos you create will vary depending on the target audience you\u2019re trying to reach.<\/p>\n
Online Videos to Capture Estate Sale Clients<\/h2>\n
These videos can be short and informative, whether you choose to discuss the estate sale process, answer questions specific to categories such as silver, estate jewelry<\/a>, Lladro figurines, or anything in between.\u00a0 The videos should be short, to the point, highlight your company and expertise.<\/p>\n
You can also take quick short videos of each home when you first enter, prior to staging and pricing for an estate sale.\u00a0 Once you hold the sale, take one after to show the professional work done and how clean you left the home.<\/p>\n
Estate Sale Video Advertising Shoppers<\/h2>\n
There\u2019s nothing like telling a story in a video<\/p>\n
Estate sale shoppers love seeing what\u2019s inside the house prior to an estate sale.\u00a0 All estate sale companies take photographs<\/a>, but that doesn\u2019t capture the live feel of the home, the items\u2019 locations, and what it looks like inside.<\/p>\n
After staging the estate sale<\/a>, creating a short video where you walk inside the home from one room to the other and talking to the viewer by explaining what\u2019s in each room will definitely be a hit with the viewer and get you the attention you need.<\/p>\n
Estate Sale Video Advertising Platforms<\/h2>\n
The goal is to get as many views as possible, once you have a video made, it\u2019s a good idea to know which platform you\u2019d like to use it on in order to properly optimize the video for the platform.<\/p>\n
YouTube Video Advertising<\/h2>\n
Uploading your video to your company\u2019s YouTube Channel is always a great idea, this will allow you to share it on various other platforms including your email list, and website.<\/p>\n
When you upload your video to YouTube, make sure you have a catchy title, a good description and link back to your website.\u00a0 YouTube is owned by Google<\/a>, and Google loves videos.\u00a0 A well-optimized video on YouTube can easily rank on the first page of Google search results if titled and described properly.<\/p>\n
Facebook Video Uploads<\/h3>\n
Your Facebook Business Page is another platform you can use to upload your video to directly or you may also share the link from YouTube.<\/p>\n
Manually uploading a video to Facebook is simple and quick, it also is a great way to build a library of estate sales you\u2019ve held, thus highlighting your company\u2019s experience in estate sales.<\/p>\n
Instagram Video Marketing<\/h3>\n
Instagram<\/a> is another social media platform you can use to upload a video to for your followers, however, they do limit their video posts to 60 seconds maximum.\u00a0 You may want to capture a separate video specifically for Instagram if it\u2019s a platform you\u2019d like to use.<\/p>\n
Video Advertising on EstateSales.org<\/h3>\n
If you\u2019ve taken a video and uploaded it to YouTube, raise awareness and increase views by pasting the YouTube video URL in the dedicated field on the bottom of Step 1 of the Add\/Edit listing process.<\/p>\n
![\"\"](\"https:\/\/eso-wordpress.s3.us-west-2.amazonaws.com\/university\/wp-content\/uploads\/2019\/06\/21151405\/Edit_Sale_Settings___EstateSales_org-1024x601.png\")
Add the URL to your YouTube video when listing your sale<\/a> to automatically embed the video player into your estate sale ad.<\/figcaption><\/figure>\n Shoppers looking at your sale can watch the video you’ve added and get a sneak peek at what’s waiting for them at your estate sale.\u00a0 This will boost your views, and increase your following on social media channels and on-location at the sales.<\/p>\n
Google Business for Estate Sale Videos<\/h3>\n
Almost every estate sale company<\/a> has a local business listing on Google maps.\u00a0 They have recently released the ability to upload a video ad into your post instead of just a photo.<\/p>\n
Google allows you to upload videos about your business within your profile for FREE.\u00a0 When a consumer or a potential client finds your business listing, they can get to meet you through a video or see prior work you\u2019ve done.\u00a0\u00a0 A powerful marketing tool that increases your local brand awareness.<\/p>\n
All the platforms mentioned above allow you to post a video for FREE.\u00a0 If you choose to reach beyond your current audience, you can pay for advertising services on all the platforms and choose various targeting criteria to help you reach a bigger audience, increase foot-traffic to your estate sales, or get noticed by potential clients or referring agents that need your liquidation services.<\/p>\n
You may still have your doubts about estate sale video marketing but here are some more statistics by top marketing research firms to help you add estate sale video marketing to your online toolbox.<\/p>\n
Videos Sell<\/h2>\n
Studies have shown that 74% of users who watched a video explanation about a product or service, were sold on the items or service soon after.<\/p>\n
These statistics and studies aren\u2019t surprising if you think about it, vision is the most dominant sense, visual information is transmitted to our brain much quicker.\u00a0 If pictures can boost engagement over the rest, imagine what a moving picture like videos can do.<\/p>\n
Investment in Marketing Videos<\/h2>\n
To get you even more excited about implementing estate sale video marketing to your online strategy, know that 83% of businesses agree videos great ROI.\u00a0 It pays off for itself.<\/p>\n
The only cost you incur if you choose to add estate sale videos is your time, unless you choose to run paid ads.<\/p>\n
All social media platforms and Google PPC allows you to run paid targeted ads using videos.<\/p>\n
Tips For Creating Estate Sale Videos<\/h2>\n
To create online estate sale videos and engage your audience is quite easy, here are some tips to help you along the way.<\/p>\n
Capture Your Audience<\/h3>\n
Try not to be promotional and oversell.\u00a0 The video is meant to serve a purpose for your viewer, make the introduction stick.\u00a0 \u201cI can\u2019t wait to show you what\u2019s inside this beautiful home, let\u2019s take a peek inside, and we\u2019ll talk about it when we see you Friday\u2026.\u201d<\/p>\n
Focus on the viewer, not the estate<\/h3>\n
When taking the video of the estate sale, communicate with the viewer by discussing each room you walk into, what you see, what they can expect, and why they will enjoy shopping this estate sale with you.<\/p>\n
Be Fun<\/h3>\n
There\u2019s nothing worse than a boring video, smile as you speak, and have a good time doing it as if you\u2019re walking a friend with you throughout the house.\u00a0 If you come across a mirror, video yourself waiving at the viewer.\u00a0 A video doesn\u2019t have to be perfect; it just has to get the message across.<\/p>\n
Call to Action in Videos<\/h3>\n
Give your viewer a call to action.\u00a0 Generally, when you\u2019re taking the video, the address has not been released yet.<\/p>\n
- \n
- Visit our website at (mention your website URL) to see individual photos and the address<\/li>\n
- Do you love estate sales? Visit our website and sign up to get notified of our latest sales<\/li>\n
- Want to be the first to know? “Follow us at us on Facebook, our fans always know about our estate sales first, etc\u2026”<\/li>\n
- Ask them to share and bring a friend along to shop with. \u201cThis sale is so amazing, it\u2019s no fun shopping alone.\u00a0 Bring a friend along and make a shopping day out of it, I promise it will be worth it!\u201d<\/li>\n
- Get more engagement by asking your viewers a question at the end of the video and direct them to leave a comment below.<\/li>\n<\/ul>\n
Engagement, communication, likes, and follows on any Social media platform will simply skyrocket your views.<\/p>\n
Make Videos Stand Out With Search Engines<\/h2>\n
When your video is ready to upload to a platform like YouTube, always keep Search Engine Optimization \u201cSEO\u201d in mind.\u00a0 Create a stimulating video title, it must be eye-catching and uses relevant keywords that search engines love to see.<\/p>\n
Google loves video content, to ensure you get maximum visibility, besides the title, include a well-written description that\u2019s also tagged with relevant keywords relating to the estate sale itself.\u00a0 This will help boost the ranking and views of your video.<\/p>\n
Video Editing Tools<\/h3>\n
You can simply use your smartphone to take videos of any length and further edit them using free tools that will help you combine multiple videos, add music to your video or cut parts out that you don\u2019t want to include.<\/p>\n
It\u2019s ideal to try and take a video from start to finish and keep it short.\u00a0 This will eliminate the need for you to spend the time editing.\u00a0 However, these tools are great for you to add a company name or a website as an intro to the video.<\/p>\n
- \n
- Using your smartphone, always take the video in a horizontal position, this will eliminate the two black vertical dead space areas when used online.<\/li>\n
- If you don\u2019t want to add music after the fact, why not play music in the background as you\u2019re making the video, this will minimize the editing you have to do after the fact.<\/li>\n<\/ol>\n
If you want to get fancy, and further edit the video by adding slides or photos before or after the video, here is a list of common free tools to use when editing videos.<\/p>\n
Video Editing on a Computer<\/h3>\n
There are many video editing software options to choose from, here are a few we found that allows you to crop, edit, resize and publish a great video for Free.\u00a0 They all have a premium version with added features, but it will all depend on how much editing you choose to do.<\/p>\n
- \n
- VideoPad<\/a><\/li>\n
- OpenShot<\/a><\/li>\n
- FreeMake<\/a><\/li>\n<\/ul>\n
Using Mobile Apps to Edit Videos<\/h3>\n
Many estate sale companies find it easier to take a video using their mobile phone or Ipad if you\u2019d like to use a few mobile apps to quickly edit the videos.<\/p>\n
Here are some great video editing tools you can use right on your mobile device and publish directly to YouTube or social media channels.<\/p>\n
- \n
- VideoShop<\/a><\/li>\n
- VigoVideo<\/a><\/li>\n
- Videoleap<\/a><\/li>\n<\/ul>\n
Again, you can find many more apps to use on your own but these are very user-friendly and will be quite efficient if you take the video with your mobile phone and edit it on the spot.<\/p>\n
We hope you found this article useful to boost brand awareness, increase foot traffic to your upcoming estate sales and get the word out to the public.<\/p>\n
EstateSales.org is your resource for all things estate sales.<\/p>\n
Visit our website to view the wide range of tools we offer both estate sale shoppers and estate sale companies.<\/p>\n","protected":false},"excerpt":{"rendered":"
- VigoVideo<\/a><\/li>\n
- OpenShot<\/a><\/li>\n
- VideoPad<\/a><\/li>\n