The Hunt Continues! Over a century and a half ago, Louis May Alcott was the Concord celebrity outsiders gossiped about. After she published the second half of Little Women, the New England town became something of a pilgrimage site for devotees of the story, who ventured to Massachusetts to catch a glimpse of its famous author. Alcott's quote: “Let us be elegant or die!” is the inspiration, or the fuel that sparks the flames of excitement for this event!