Photo 1222 of 1369 photos

vintage Izod Lacoste metal tag, likely used as a charm or keychain accessory. This tag features the iconic Lacoste crocodile logo alongside the Izod brand name. Here's some information about this item and its historical context: Izod Lacoste Partnership: From 1952 to 1993, Lacoste licensed its crocodile logo and designs to the American firm David Crystal Company, which owned the Izod brand. This led to the popular "Izod Lacoste" branded apparel and accessories in the US, particularly during the "preppy" fashion trend of the late 1970s and early 1980s. Iconic Crocodile Logo: The crocodile logo, originally nicknamed "The Alligator" by an American journalist in reference to a bet made by tennis star René Lacoste over a crocodile suitcase, became a globally recognized symbol of the brand.

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