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IVES SAINT LAURENT 6 packs - YSL Ives Saint Laurent Ritz unopened pack of cigarettes - Plus carton
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IVES SAINT LAURENT 6 packs - YSL Ives Saint Laurent Ritz unopened pack of cigarettes - Plus carton
Vintage pack of Ritz Menthol cigarettes, a brand that was introduced in the mid-1980s by R.J. Reynolds Tobacco Company in collaboration with the renowned fashion house Yves Saint Laurent (YSL).
Here's more information about this product:
Designer Collaboration: Ritz cigarettes were notable for being marketed as the first "luxury-class" cigarette created in association with a major fashion designer, Yves Saint Laurent.
Target Audience: The brand was specifically aimed at "fashion-conscious female smokers" in their 20s and 30s.
Design Elements: The packaging, as seen in the image, features a distinctive design with the YSL monogram prominently displayed. The menthol version (like the one pictured) came in a deep aqua color scheme.
Marketing & Controversy: Ads for Ritz were photographed by famed fashion photographer Helmut Newton and aimed to evoke a sense of "romance, mystery and intrigue of a spirited, opulent lifestyle". The collaboration between a tobacco company and a high-fashion brand sparked some controversy at the time.
Availability: While the brand was test-marketed in several locations in the US, including Atlanta, Memphis, Oklahoma City, and Washington State, it was later also sold in other countries like Portugal, Brazil, Sweden, Finland, and Paraguay
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